Brian Forth



Brian Forth
January 28,2020
Brian Forth , the CEO & Founder of Site crafting and Gear Lab was the guest speaker in the lecture. Site crafting has been a full-service digital  agency since 1998 located in Tacoma,WA. While in the lecture he told us how his journey was from the very beginning of the building his business to the present. He talked about being a teacher in middle school and helping the student parents in creating the websites and how he decided to do this professionally and started his journey. Like everyone, he had lots of ups and down in the business and building a strong team for the company projects. There are different  types of services provided to the clients are Websites, Research and Testing and Digital Marketing. They have more than 40 employees working in the company with different roles and every Friday they all get together in teams where they have discussions and have startup focus pitch, where everyone can explore their ideas. In 2015, Gear Lab was founded as a division of Site Crafting. Gear Lab specialize in user research, usability testing, interaction design, data science and statistical analysis. The main people involved in  Gear Lab are Chuck Johnston,Nick Colvin and Joe Izenman. He also showed us the recent work they had done with the Darigold website, and the project with Metro parks Tacoma and Tacoma Public Utilities. He also explained to us about the philosophy of the company and in what they believe and their values which keep them going and encourage them to get things done. He really inspires how to follow your dreams and never give up.

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